Metrics only matter when someone changes behavior because of them. These five appear on healthy Wiserlytics cockpits across retail, services, and light manufacturing.
The core five
- Customer acquisition cost
- Lifetime value (or repeat revenue proxy)
- Gross margin
- Cash conversion cycle
- Pipeline or order backlog velocity
Align each metric to an owner and a threshold that triggers a meeting—not an email chain. Read our MSME-focused follow-up: MSME KPI dashboard guide.