Dashboards fail when they track everything except decisions. These five KPIs map to weekly actions for most Indian small businesses.
1. Customer acquisition cost (CAC)
Marketing spend plus sales effort divided by new customers won. If CAC rises while ticket size flatlines, fix targeting before scaling ads.
2. Gross margin after logistics
Include delivery, packaging, and payment gateway fees—especially for D2C brands.
3. Cash conversion cycle
Days to turn inventory and receivables into cash. Long cycles need credit terms discipline.
4. Repeat purchase rate
Cheaper than new acquisition. Track for clinics, salons, and consumable brands.
5. Inventory days on hand
Dead stock ties up GST-paid capital. AI on Wiserlytics flags unusual holding periods from upload patterns.
Configure alerts in your cockpit and review every Monday with your team.